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The Economics of Advertising (RLE Advertising) - Routledge Library Editions: Advertising Frederic Taylor 1.º edición
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The Economics of Advertising (RLE Advertising) - Routledge Library Editions: Advertising
Frederic Taylor
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
18 pages, figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de marzo de 2013 |
| ISBN13 | 9780415818032 |
| Editores | Taylor & Francis Ltd |
| Páginas | 250 |
| Dimensiones | 156 × 234 × 18 mm · 630 g |
| Lengua | Inglés |
