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The Routledge Companion to Influencer Marketing - Routledge Companions in Marketing, Advertising and Communication
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The Routledge Companion to Influencer Marketing - Routledge Companions in Marketing, Advertising and Communication
This comprehensive volume provides academics, researchers, and students with a thorough introduction to the latest scholarship in Influencer Marketing. It explores the various aspects of research on influencer marketing and how research can complement and grow the profession.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 6 de noviembre de 2026 |
| ISBN13 | 9781041001706 |
| Editores | Taylor & Francis Ltd |
| Páginas | 458 |
| Dimensiones | 150 × 220 × 20 mm · 718 g (Peso (estimado)) |
| Editor | Cocker, Hayley |
| Editor | Costello, Joyce (Bournemouth University, UK) |
| Editor | Mardon, Rebecca |
