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Marketing Management Philip Kotler 3 New edition
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Marketing Management
Philip Kotler
The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book.
976 pages
| Medios de comunicación | Libros Book |
| Publicado | 2023 |
| Fecha de lanzamiento original | 2016 |
| ISBN13 | 9781292093239 |
| Editores | Pearson Education Limited |
| Género | 9001 |
| Páginas | 976 |
| Dimensiones | 285 × 222 × 40 mm · 2,26 kg |
| Lengua | Danés |
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