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Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century Paley, Norton (Locust Valley, New York, USA) 1.º edición
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Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century
Paley, Norton (Locust Valley, New York, USA)
In e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. This title presents comprehensive information about marketing management and competitive strategy in the Internet age. It teaches readers how to think like a marketing strategist.
248 pages, 19 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de noviembre de 2000 |
| ISBN13 | 9781574442861 |
| Editores | Taylor & Francis Inc |
| Páginas | 248 |
| Dimensiones | 156 × 234 × 19 mm · 620 g |
| Lengua | Inglés |
