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![Cover for Frank William. Jefkins · International Dictionary of Marketing and Communication (Paperback Book) [Softcover reprint of the original 1st ed. 1987 edition] (2012)](https://imusic.b-cdn.net/images/item/original/254/9781468415254.jpg?frank-william-jefkins-2012-international-dictionary-of-marketing-and-communication-paperback-book&class=scaled&v=1553381475)