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![Cover for Geyrhalter, Fabian (Global 100 Mentor at The Founder Institute) · How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity (Paperback Book) [2nd edition] (2016)](https://imusic.b-cdn.net/images/item/original/130/9780989646130.jpg?geyrhalter-fabian-global-100-mentor-at-the-founder-institute-2016-how-to-launch-a-brand-2nd-edition-your-step-by-step-guide-to-crafting-a-brand-from-positioning-to-naming-and-brand-identity-paperback-book&class=scaled&v=1643615809)
![Cover for Geyrhalter, Fabian (Global 100 Mentor at The Founder Institute) · How to Launch a Brand - SPECIAL WORKBOOK EDITION (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity (Hardcover Book) [Preneurs or Students. edition] (2016)](https://imusic.b-cdn.net/images/item/original/147/9780989646147.jpg?geyrhalter-fabian-global-100-mentor-at-the-founder-institute-2016-how-to-launch-a-brand-special-workbook-edition-2nd-edition-your-step-by-step-guide-to-crafting-a-brand-from-positioning-to-naming-and-brand-identity-hardcover-book&class=scaled&v=1608651386)