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![Cover for Gunnar Wiedenfels · Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities - Entrepreneurship (Paperback Book) [2009 edition] (2009)](https://imusic.b-cdn.net/images/item/original/730/9783834916730.jpg?gunnar-wiedenfels-2009-trust-of-potential-buyers-in-new-entrepreneurial-ventures-an-analysis-of-trust-drivers-the-relevance-for-purchase-intentions-and-the-moderating-effect-of-product-or-service-qualities-entrepreneurship-paperback-book&class=scaled&v=1408606107)