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![Cover for Guoming Yu · Research on the Communication Effects and Mass Media Credibility in China: The Foundational Theory, Evaluation Methods and Empirical Analysis (Paperback Book) [2022 edition] (2023)](https://imusic.b-cdn.net/images/item/original/448/9789811962448.jpg?guoming-yu-2023-research-on-the-communication-effects-and-mass-media-credibility-in-china-the-foundational-theory-evaluation-methods-and-empirical-analysis-paperback-book&class=scaled&v=1750180456)
![Cover for Guoming Yu · Research on the Communication Effects and Mass Media Credibility in China: The Foundational Theory, Evaluation Methods and Empirical Analysis (Hardcover Book) [2022 edition] (2022)](https://imusic.b-cdn.net/images/item/original/417/9789811962417.jpg?guoming-yu-2022-research-on-the-communication-effects-and-mass-media-credibility-in-china-the-foundational-theory-evaluation-methods-and-empirical-analysis-hardcover-book&class=scaled&v=1750047839)