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![Cover for J. Darroch · Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs (Paperback Book) [1st ed. 2014 edition] (2014)](https://imusic.b-cdn.net/images/item/original/034/9781349471034.jpg?j-darroch-2014-why-marketing-to-women-doesn-t-work-using-market-segmentation-to-understand-consumer-needs-paperback-book&class=scaled&v=1604018487)