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![Cover for Jean-Noel Kapferer · Rumors: Uses, Interpretation and Necessity (Paperback Book) [Rep Tra edition] (2013)](https://imusic.b-cdn.net/images/item/original/558/9781412851558.jpg?jean-noel-kapferer-2013-rumors-uses-interpretation-and-necessity-paperback-book&class=scaled&v=1410073322)
![Cover for Jean-Noel Kapferer · The New Strategic Brand Management: Advanced Insights and Strategic Thinking (Paperback Book) [5 Revised edition] (2012)](https://imusic.b-cdn.net/images/item/original/155/9780749465155.jpg?jean-noel-kapferer-2012-the-new-strategic-brand-management-advanced-insights-and-strategic-thinking-paperback-book&class=scaled&v=1402324721)
