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![Cover for Keith T. Aichele · Survive the Odds: Forecasting the Health of Your Business Using Customer Analytics (Paperback Book) [First edition] (2014)](https://imusic.b-cdn.net/images/item/original/531/9780578139531.jpg?keith-t-aichele-2014-survive-the-odds-forecasting-the-health-of-your-business-using-customer-analytics-paperback-book&class=scaled&v=1409739194)