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![Cover for Marc Rutschmann · Kunden ANS Kaufen Heranfuhren: Eine Einfuhrung in Den Kaufprozessorientierten Ansatz Im Marketing - Essentials (Paperback Book) [1. Aufl. 2017 edition] (2016)](https://imusic.b-cdn.net/images/item/original/866/9783658161866.jpg?marc-rutschmann-2016-kunden-ans-kaufen-heranfuhren-eine-einfuhrung-in-den-kaufprozessorientierten-ansatz-im-marketing-essentials-paperback-book&class=scaled&v=1593435011)
![Cover for Marc Rutschmann · The End of Branding: What Really Drives Consumers to Buy: Marketing That's Targeted to Real-World Buying Behavior (Paperback Book) [Softcover Reprint of the Original 1st 2015 edition] (2016)](https://imusic.b-cdn.net/images/item/original/786/9783658140786.jpg?marc-rutschmann-2016-the-end-of-branding-what-really-drives-consumers-to-buy-marketing-that-s-targeted-to-real-world-buying-behavior-paperback-book&class=scaled&v=1480233262)