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![Cover for N R Srinivasan Raghavan · Product Research: The Art and Science Behind Successful Product Launches (Hardcover Book) [2009 edition] (2009)](https://imusic.b-cdn.net/images/item/original/594/9789048128594.jpg?n-r-srinivasan-raghavan-2009-product-research-the-art-and-science-behind-successful-product-launches-hardcover-book&class=scaled&v=1431229660)