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![Cover for Philippe A. Naert · Building Implementable Marketing Models (Paperback Book) [Softcover reprint of the original 1st ed. 1978 edition] (1978)](https://imusic.b-cdn.net/images/item/original/741/9789020706741.jpg?philippe-a-naert-1978-building-implementable-marketing-models-paperback-book&class=scaled&v=1489566883)