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![Cover for Randolph J. Trappey · Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes (Hardcover Book) [2005 edition] (2004)](https://imusic.b-cdn.net/images/item/original/416/9781403946416.jpg?randolph-j-trappey-2004-brand-choice-revealing-customers-unconscious-automatic-and-strategic-thinking-processes-hardcover-book&class=scaled&v=1453889236)