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![Cover for Theo Lieven · Brand Gender als Markenpersonlichkeit: Wie starke Charaktere große Marken schaffen (Paperback Book) [1. Aufl. 2023 edition] (2023)](https://imusic.b-cdn.net/images/item/original/251/9783031331251.jpg?theo-lieven-2023-brand-gender-als-markenpersonlichkeit-wie-starke-charaktere-gro-e-marken-schaffen-paperback-book&class=scaled&v=1694544602)
![Cover for Theo Lieven · Brand Gender: Increasing Brand Equity through Brand Personality (Paperback Book) [Softcover reprint of the original 1st ed. 2018 edition] (2018)](https://imusic.b-cdn.net/images/item/original/097/9783319868097.jpg?theo-lieven-2018-brand-gender-increasing-brand-equity-through-brand-personality-paperback-book&class=scaled&v=1616028284)