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![Cover for William O. Bearden · Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Hardcover Book) [3 Revised edition] (2011)](https://imusic.b-cdn.net/images/item/original/180/9781412980180.jpg?william-o-bearden-2011-handbook-of-marketing-scales-multi-item-measures-for-marketing-and-consumer-behavior-research-hardcover-book&class=scaled&v=1485248961)