Trevor Owens

The Lean Enterprise: How Corporations Can Innovate Like Startups Trevor Owens

Publisher Marketing: The first and most comprehensive book on bringing the startup mindset into large organizations Forget vague notions of creating an "innovative culture." This audiobook reveals the methodologies, tools, and incentive structures guiding the world's largest organizations to reclaim their innovation prowess. Even in a tough economic climate, small startups have found ways to create innovative products in shockingly short timeframes. So why should larger, more established companies take notice? Because they have everything to gain when they examine and adopt the process, strategies, and mentality of high-growth startups. The guidelines in this audiobook will help companies shake the lethargy, bureaucracy, and power struggles that plague large organizations. Respected thought leaders in lean startup methodologies, Owens and Fernandez cover successful enterprise product development, establishment of innovation labs, and acquisition and integration of startups. Essential reading for product managers, directors, senior executives, and even board members of Fortune 2000 companies Presents the tools and methodologies large businesses need to compete with a new generation of highly-empowered startups Identifies the forces that stunt growth in large enterprises Offers a comprehensive approach for developing exciting products and opening vast new markets Don't be mystified by the success of startups. Master the methods of this new era and compete on a level playing field." Contributor Bio:  Owens, Trevor Trevor Owens is an entrepreneur and thought leader in Lean Startup methodologies. He is the Founder and CEO of Javelin.com, an innovation training and software company known for its Lean Startup Machine workshop that has helped tens of thousands of innovators, including those from Google, Salesforce, News Corp, Intuit, and others, start thousands of new businesses across six continents. Contributor Bio:  Fernandez, Obie Obie Fernandez is an avid writer and technology enthusiast. He works with Owens as the Co-Founder and CTO of Javelin.com. Fernandez is also author of the best selling technology book The Rails Way and the founder of multiple successful companies, including one of the world s best known Ruby on Rails web design and development agencies, Hashrocket. Contributor Bio:  Carlson, Steve Steve Carlson is the author of the powerful, strongly written book, "Fighting For Your Family." Mr. Carlson has also been a part of a local jail ministry in his community for eight years and has taught marriage seminars in Texas State prisons. On July 11, 2009, Steve married his lovely bride, Sabrina, and they presently live in West Texas.