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Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith Abridged edition
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Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
| Medios de comunicación | Audiolibro Audiolibro (CD) (Audiolibro en CD) |
| Número de discos | 2 |
| Publicado | 2 de enero de 2008 |
| ISBN13 | 9781600241017 |
| Etiqueta | Hachette Audio |
| Dimensiones | 127 × 146 × 206 mm · 108 g |
| Tiempo de juego | 03:00:00 |
| Lengua | Inglés |
| Colaborador | Jeffrey Jones |
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