Peter Shankman

Zombie Loyalists: Using Great Service to Create Rabid Fans Peter Shankman

Publisher Marketing: Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls Zombie Loyalists, fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same. Looking at exceptional companies like the Ritz Carlton, Commerce Bank, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army." Review Citations: Library Journal 04/01/2015 pg. 52 (EAN 9781633795297, Compact Disc) Publishers Weekly 12/01/2014 (EAN 9781137279668, Hardcover) Contributor Bio:  Shankman, Peter Peter Shankman is the founder of Help a Reporter Out (HARO), the largest free source repository for journalists in the world, as well as the founder and CEO of The Geek Factory, Inc., a 15-year-old marketing, branding, and PR company based in New York City with clients worldwide. His PR and social media clients have included AmEx, Sprint, the US Department of Defense, Royal Bank of Canada, Snapple, Saudi Aramco, Walt Disney World, Discovery Networks, Harrah's Hotels, and many others. He is the author of "Can We Do That?!", which has been named one of the six "must read" PR books by PR Channel, and "Customer Service" "New Rules for a Social-Enabled World". He is a frequent speaker and has presented at such venues as South by Southwest, BlogWorld, The Public Relations Society of America, and many other trade shows. Shankman sits on the advisory boards of several companies, as well as on the NASA Civilian Advisory Council. Contributor Bio:  Huggins, Jason Jason Huggins is a test engineer at Google, Inc. and currentlylives in Mountain View, California. He is the creator of Selenium, across-platform, cross-browser web automation framework. He enjoysprogramming with dynamic languages, namely Python, JavaScript, Ruby, HyperTalk, and Io. Jason once dreamed about starting a roboticscompany, but realized he's better suited to programming thanmechanical engineering. He occasionally blogs atjrandolph.com/blog/