Mark Schatzker

The Dorito Effect: the Surprising New Truth About Food and Flavor Mark Schatzker

Publisher Marketing: In The Dorito Effect, Mark Schatzker shows us how our approach to the nation's number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs. Instead, we have been led astray by the growing divide between flavor - the tastes we crave - and the underlying nutrition. Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Simultaneously, we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language - flavor - that evolved to guide our nutrition, not destroy it. Review Citations: Booklist 05/01/2015 pg. 68 (EAN 9781476724249, Open Ebook) - *Starred Review Kirkus Reviews 04/01/2015 (EAN 9781476724218, Hardcover) Library Journal 05/01/2015 pg. 95 (EAN 9781476724218, Hardcover) Booklist 05/01/2015 pg. 68 (EAN 9781476724218, Hardcover) - *Starred Review Contributor Bio:  Schatzker, Mark Mark Schatzker is an award-winning writer based in Toronto. He is a radio columnist for the Canadian Broadcast Corporation and a frequent contributor to the "Globe and Mail", " CondE Nast Traveler", and "Bloomberg Pursuits". He is the author of "The Dorito Effect: The Surprising New Truth About Food and Flavor "and "Steak: One Man's Search for the World's Tastiest Piece of Beef". Contributor Bio:  Patton, Chris Chris Patton has narrated over seventy-five audiobooks. His voice can be heard narrating such titles as Marvel s "Guardians of the Galaxy", the dystopian juggernaut "Yesterday s Gone", Clive Barker s Books of Blood series, and two titles by Joyce Carol Oates. Chris began his career in theater at age ten, and his voice-over career at twenty-nine. Since then, he has voiced over two hundred anime titles, numerous commercials and e-learning and industrial projects, and several video games. He s also fronted a synthpop band called Paul Lynde Is Dead, written a teen urban fantasy about an emo vampire called Scene Immortal, and has appeared as a special guest at more than eighty-five pop-culture conventions.