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In Search of European Excellence: The 10 Key Strategies of Europe's Top Companies Robert Heller New edition
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In Search of European Excellence: The 10 Key Strategies of Europe's Top Companies
Robert Heller
An analysis of the strategies with which Europe's most successful companies have achieved their success, including a variety of case studies of companies such as Mercedes-Benz, Unilever, and M&S. The author looks at the lessons they must learn if they are to maintain their leading position.
320 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de febrero de 1998 |
| ISBN13 | 9780006388128 |
| Editores | HarperCollins Publishers |
| Páginas | 320 |
| Dimensiones | 150 × 220 × 10 mm · 210 g |
