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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Al Ries
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Al Ries
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
272 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de septiembre de 2002 |
| Fecha de lanzamiento original | 2011 |
| ISBN13 | 9780060007737 |
| Editores | HarperCollins Publishers Inc |
| Páginas | 272 |
| Dimensiones | 233 × 188 × 23 mm · 371 g |
| Lengua | Inglés |
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