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Consumer Behaviour Karen Webb 2.º edición
Consumer Behaviour
Karen Webb
A practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. It also features a new 'Marketing In Focus' component.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de octubre de 2009 |
| ISBN13 | 9780070278370 |
| Editores | McGraw-Hill Education |
| Dimensiones | 201 × 251 × 9 mm · 474 g |
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