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Essentials of Marketing Management Greg Marshall
Essentials of Marketing Management
Greg Marshall
Covering topics such as Customer Relationship Management and Metrics, this book presents marketing management the way it is actually practiced in successful organisations.
416 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de agosto de 2010 |
| ISBN13 | 9780071082020 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 416 |
| Dimensiones | 217 × 276 × 17 mm · 940 g |
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