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Value-Based Marketing
Dhruv Grewal
Applies the marketing concept. The motto, "Marketing Creates Value" permeates this text and stresses values, ethics, entrepreneurship, assessment and global topics.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de septiembre de 2007 |
| ISBN13 | 9780071109055 |
| Editores | McGraw-Hill Education - Europe |
| Dimensiones | 210 × 261 × 27 mm · 1,33 kg |
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