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Marketing Strategy
Orville Walker
Presents a paper-back text which can be used on its own or packaged with a case book. This book covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross and inter-functional relationships.
384 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de abril de 2005 |
| ISBN13 | 9780071116749 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 384 |
| Dimensiones | 178 × 229 × 15 mm · 590 g |
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