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Marketing Management: Knowledge and Skills J. Paul Peter 7.º edición
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Marketing Management: Knowledge and Skills
J. Paul Peter
Serves as an overview for critical issues in marketing management. This text chapters analyze the marketing process and aims to give the foundation needed for success in marketing management. It includes 45 cases that focus on the role of marketing in cross-functional business and organization strategies.
896 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de abril de 2003 |
| ISBN13 | 9780071215053 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 896 |
| Dimensiones | 178 × 229 × 32 mm · 1,50 kg |
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