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Services Marketing Valarie Zeithaml 4.º edición
Services Marketing
Valarie Zeithaml
Provides a review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, this text offers part openers that sequentially build the model gap by gap. Each part includes multiple chapters with strategies for understanding and closing the critical gaps.
624 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de julio de 2005 |
| ISBN13 | 9780071244961 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 624 |
| Dimensiones | 211 × 262 × 28 mm · 1,48 kg |
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