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Corporate Communication Paul A Argenti 4.º edición
Corporate Communication
Paul A Argenti
Describes the changes in the environment for business that have taken place and their implications for corporate communication. This book shows readers the importance of creating a coordinated corporate communication system. It also covers what companies need to know about advanced communication strategies.
288 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de abril de 2006 |
| ISBN13 | 9780071254113 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 288 |
| Dimensiones | 191 × 231 × 12 mm · 413 g |
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