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Consumer Behavior J. Paul Peter 8.º edición
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Consumer Behavior
J. Paul Peter
Provides a strategic look at consumer behavior in order to guide marketing activities.
576 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de febrero de 2007 |
| ISBN13 | 9780071259354 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 576 |
| Dimensiones | 200 × 255 × 21 mm · 999 g |
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