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Advertising and Promotion: An Integrated Marketing Communications Perspective George Belch 8.º edición
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Advertising and Promotion: An Integrated Marketing Communications Perspective
George Belch
This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.
864 pages, Illustrations (chiefly col.)
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de noviembre de 2008 |
| ISBN13 | 9780071284400 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 864 |
| Dimensiones | 216 × 274 × 25 mm · 1,73 kg |
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