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Global Marketing Ilan Alon
Global Marketing
Ilan Alon
Provides a comparative perspective to the study of marketing. This title provides examples from across the continents encompassing small and medium enterprises (SMEs). It also explores well-researched multinational companies.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de marzo de 2012 |
| ISBN13 | 9780071314459 |
| Editores | McGraw-Hill Education - Europe |
| Dimensiones | 150 × 220 × 10 mm · 250 g (Peso (estimado)) |
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