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The Successful Marketing Plan Roman Hiebing 3.º edición
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The Successful Marketing Plan
Roman Hiebing
Outlines methods for developing objectives, strategies, and tactics to create a marketing plan. This book explains how to: find the data you need to develop your plan, conduct a comprehensive situation analysis, set realistic sales objectives, and position your products through a branding program.
576 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de junio de 2003 |
| ISBN13 | 9780071395212 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 576 |
| Dimensiones | 216 × 277 × 29 mm · 1,29 kg |
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