Irving Rein

High Visibility, Third Edition Irving Rein 3.º edición

Marc Notes: Includes bibliographical references and index. Biographical Note: Irving Rein is a professor of communication studies at Northwestern University. He is an internationally known expert on public communication and popular culture and a consultant to highly visible individuals and corporations. Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He is one of the world's foremost marketing experts and the author of "Marketing Management," the most widely used marketing book in graduate business schools worldwide. Michael Hamlin is the managing director of TeamAsia, a strategic marketing communications consulting firm. He is an international corporate and personal brand consultant and is based in Asia. Martin Stoller was a clinical professor of organizational behavior at Northwestern University's Kellogg School of Management. He consulted internationally with corpora-tions on persuasion and visibility issues. Jacket Description/Back: Since the first edition of this groundbreaking book, high visibility has become a world-wide phenomenon. No longer limited to the entertainment sector, visibility seeking--the process of creating and managing one's public persona--has expanded to the business and professional world. World-renowned communications and marketing experts Irving Rein and Philip Kotler were the first to establish high visibility marketing and communication as a sophisticated industry, presenting new insights into achieving fame. Now, in this highly anticipated new edition, Rein, Kotler, and coauthors Michael Hamlin and Martin Stoller show you how you can utilize visibility to reap rich benefits and maximize your success no matter what profession you are in. "High Visibility" unlocks the mysterious enigma of visibility and explains how this industry has evolved to help you achieve personal brand distinction in your professional life. You'll discover how people are seeking to become brands, how the current culture and trends have affected brand building, and the problems and solutions for attaining personal and professional brand recognition. Based on hundreds of examples and case studies of personal and professional brands from all walks of life--from Donald Trump to Oprah Winfrey to the high-profile executive--"High Visibility" reveals the sophisticated marketing techniques used to become a recognized brand. This timely new edition also Updates the critical section on transformation--brand generation, testing, refinement, realization, distribution, and sustaining--to reflect the current marketplace Reflects the different motivations and needs of those seeking high visibility Integrates new technology and use of the Web in visibility seeking Introduces the strategies used by successful professionals to sustain high visibility over the long term Today, it's not just what you know or who you know--it's who knows you. "High Visibility" is the difference between being just a member of the crowd and becoming a highly recognized individual. The classic guide to personal and public image making--now updated for the digital age The groundbreaking, critically acclaimed original edition of "High Visibility" established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession! This revised and updated edition features: Ways to redefine your image, grow a business, promote a platform, and create new opportunities with personal and professional branding Transformation techniques that can shape your personality and brand--updated to reflect the current marketplace Ways to use new technologies and the Web to enhance your brand New examples of personal brands from Donald Trump, Martha Stewart, Dr. Phil, Oprah Winfrey, and Warren Buffett ""High Visibility" brilliantly captures the how, why, and what of the celebrity-building process."--Al Reis, bestselling author of "Positioning and Marketing Warfare" ""High Visibility" is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."--Peter Carlson, "Washington Post"

Contributor Bio:  Rein, Irving Irving Rein, Ph. D. is a Professor of Communication Studies at Northwestern University's School of Communication. The author of 12 books, including "High Visibility", a groundbreaking study of image making, Rein also serves on Major League Baseball's Commissioner's Initiative for the 21st Century and is a member of the Advisory Board for Northwestern University's Master of Arts in Sports Administration. Philip Kotler, Ph. D. is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management, " the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places. Ben Shields has done consulting work for a number of organizations on communication issues. His expertise is in sports and technology, and he is currently a doctoral student in communication studies at Northwestern University. Contributor Bio:  Kotler, Philip Philip Kotler, widely considered to be the world's leading marketing guru, is the S. C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. He is also the President of Asia-Pacific Marketing Federation (APMF, 1998-2000) and the Vice-Chairman of the World Marketing Association (WMA, 1999-2000). His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau. Contributor Bio:  Stoller, Martin Stoller is a Clinical Professor of Organization Behavior at Northwestern University's Kellog School of Management and a pioneer in the field of crisis management.