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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki Rohit Bhargava Ed edition
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
Rohit Bhargava
A guide for brands on putting back the missing ingredient in marketing to build loyal customers. It also helps foster consumer (and employee) evangelists, and create a connection that goes beyond profit.
256 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de mayo de 2008 |
| ISBN13 | 9780071545211 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 256 |
| Dimensiones | 149 × 217 × 26 mm · 500 g |
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