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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms Andrea Phillips Ed edition
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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
Andrea Phillips
A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.
288 pages, ill
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de agosto de 2012 |
| ISBN13 | 9780071791526 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 288 |
| Dimensiones | 193 × 242 × 22 mm · 690 g |
| Lengua | Inglés |
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