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Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth Ted Wright Ed edition
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Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth
Ted Wright
Shows you how to develop and test your brand's stories for maximum word of mouth impact; build a reliable communications network to deliver your message; harness the incredible power of Big Data for profit-generating Word of Mouth Marketing campaigns; find, engage, and train influencers to promote your brand; and more.
240 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de noviembre de 2014 |
| ISBN13 | 9780071835749 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 240 |
| Dimensiones | 153 × 235 × 22 mm · 476 g |
| Lengua | Inglés |
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