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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue Robbie Kellman Baxter Ed edition
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter
Reveals the "membership" business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.
288 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de abril de 2015 |
| ISBN13 | 9780071839327 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 272 |
| Dimensiones | 163 × 237 × 26 mm · 486 g |
| Lengua | Inglés |
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