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Services Marketing
Valarie Zeithaml
Provides a review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, this text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps.
736 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de mayo de 2005 |
| ISBN13 | 9780072961942 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 736 |
| Dimensiones | 206 × 254 × 32 mm · 1,48 kg |
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