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Marketing
Dhruv Grewal
Applying the marketing concepts, this work and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
640 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de febrero de 2007 |
| ISBN13 | 9780073049021 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 640 |
| Dimensiones | 203 × 261 × 26 mm · 1,33 kg |
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