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Seeing Is Believing
Arthur Berger
Uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication. This book discusses topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, and more.
288 pages, 48 Illustrations, unspecified
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de marzo de 2011 |
| ISBN13 | 9780073512020 |
| Editores | McGraw-Hill Education - Europe |
| Género | Interdisciplinary Studies > Communication Studies |
| Páginas | 288 |
| Dimensiones | 185 × 231 × 13 mm · 422 g |
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