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Principles of Services Marketing Adrian Palmer 4 Rev edition
Principles of Services Marketing
Adrian Palmer
Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a services marketing course.
448 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de diciembre de 2004 |
| ISBN13 | 9780077107949 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 448 |
| Dimensiones | 190 × 248 × 34 mm · 1,23 kg |
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