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Foundations of Marketing David Jobber 2 Rev edition
Foundations of Marketing
David Jobber
Presents a grounding in the fundamentals of contemporary marketing, and includes examples of marketing designed to educate. This book is intended for students studying marketing for the first time.
384 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de febrero de 2006 |
| ISBN13 | 9780077109189 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 384 |
| Dimensiones | 195 × 259 × 17 mm · 857 g |
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