Recomienda este artículo a tus amigos:
Principles of Services Marketing Adrian Palmer 7.º edición
Principles of Services Marketing
Adrian Palmer
Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.
554 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de enero de 2014 |
| ISBN13 | 9780077152345 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 554 |
| Dimensiones | 194 × 262 × 21 mm · 972 g |
| Lengua | Inglés |
Mas por Adrian Palmer
Mostrar todo
Mere med samme udgiver
![Cover for Indiran Pather · Pharmaceutics for Pharmacy Students (Paperback Book) [Ed edition] (2024)](https://imusic.b-cdn.net/images/item/original/322/9780071818322.jpg?indiran-pather-2024-pharmaceutics-for-pharmacy-students-paperback-book&class=scaled&v=1647908600)
![Cover for Franklin Zimmerman · ECG Core Curriculum (Paperback Book) [Ed edition] (2023)](https://imusic.b-cdn.net/images/item/original/211/9780071785211.jpg?franklin-zimmerman-2023-ecg-core-curriculum-paperback-book&class=scaled&v=1682284608)
![Cover for Susan Burgin · Guidebook to Dermatologic Diagnosis (Paperback Book) [Ed edition] (2021)](https://imusic.b-cdn.net/images/item/original/750/9780071738750.jpg?susan-burgin-2021-guidebook-to-dermatologic-diagnosis-paperback-book&class=scaled&v=1647908210)
![Cover for Franklin Amthor · Essentials of Modern Neuroscience (Paperback Book) [Ed edition] (2020)](https://imusic.b-cdn.net/images/item/original/050/9780071849050.jpg?franklin-amthor-2020-essentials-of-modern-neuroscience-paperback-book&class=scaled&v=1647908845)
![Cover for Lucky Jain · Clinical Guidelines in Neonatology (Paperback Book) [Ed edition] (2019)](https://imusic.b-cdn.net/images/item/original/257/9780071820257.jpg?lucky-jain-2019-clinical-guidelines-in-neonatology-paperback-book&class=scaled&v=1647908613)
![Cover for McGraw Hill · SRA Reading Laboratory 1c Kit (Updated ©2020) - READING LABS (Book) [Ed edition] (2019)](https://imusic.b-cdn.net/images/item/original/710/9780077024710.jpg?mcgraw-hill-2019-sra-reading-laboratory-1c-kit-updated-2020-reading-labs-book&class=scaled&v=1605271133)
![Cover for Adel Elmoselhi · Cardiology: An Integrated Approach (Paperback Book) [Ed edition] (2018)](https://imusic.b-cdn.net/images/item/original/540/9780071791540.jpg?adel-elmoselhi-2018-cardiology-an-integrated-approach-paperback-book&class=scaled&v=1647908471)
![Cover for Nancy Kirsch · Ethics in Physical Therapy: A Case Based Approach (Paperback Book) [Ed edition] (2018)](https://imusic.b-cdn.net/images/item/original/333/9780071823333.jpg?nancy-kirsch-2018-ethics-in-physical-therapy-a-case-based-approach-paperback-book&class=scaled&v=1647908634)
![Cover for Andrei Perumal · Growth in the Age of Complexity: Steering Your Company to Innovation, Productivity, and Profits in the New Era of Competition (Hardcover Book) [Ed edition] (2018)](https://imusic.b-cdn.net/images/item/original/534/9780071835534.jpg?andrei-perumal-2018-growth-in-the-age-of-complexity-steering-your-company-to-innovation-productivity-and-profits-in-the-new-era-of-competition-hardcover-book&class=scaled&v=1647908742)
![Cover for Tony Mosconi · Neuroscience for Rehabilitation (Paperback Book) [Ed edition] (2018)](https://imusic.b-cdn.net/images/item/original/888/9780071828888.jpg?tony-mosconi-2018-neuroscience-for-rehabilitation-paperback-book&class=scaled&v=1647908668)
![Cover for K. Gopalakrishnan · Oracle Database 12c Release 2 Real Application Clusters Handbook: Concepts, Administration, Tuning & Troubleshooting (Paperback Book) [Ed edition] (2018)](https://imusic.b-cdn.net/images/item/original/485/9780071830485.jpg?k-gopalakrishnan-2018-oracle-database-12c-release-2-real-application-clusters-handbook-concepts-administration-tuning-troubleshooting-paperback-book&class=scaled&v=1647908686)
![Cover for G. Venkat · Rapid Modernization of Java Applications: Practical Business and Technical Solutions for Upgrading Your Enterprise Portfolio - Oracle Press (Paperback Book) [Ed edition] (2017)](https://imusic.b-cdn.net/images/item/original/037/9780071842037.jpg?g-venkat-2017-rapid-modernization-of-java-applications-practical-business-and-technical-solutions-for-upgrading-your-enterprise-portfolio-oracle-press-paperback-book&class=scaled&v=1647908813)
![Cover for Kim Barrett · Ganong's Physiology Examination and Board Review (Paperback Book) [Ed edition] (2017)](https://imusic.b-cdn.net/images/item/original/328/9780071832328.jpg?kim-barrett-2017-ganong-s-physiology-examination-and-board-review-paperback-book&class=scaled&v=1647908705)
Ver todo de Adrian Palmer ( Ej. Paperback Book )