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Principles of Services Marketing
Adrian Palmer
Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.
554 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de enero de 2014 |
| ISBN13 | 9780077152345 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 554 |
| Dimensiones | 194 × 262 × 21 mm · 972 g |
| Lengua | Inglés |
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