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Retail Marketing
Sean Ennis
Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology. Suitable for both undergraduate and postgraduate students, it addresses the challenges of marketing in the 21st Century.
418 pages
| Medios de comunicación | Libros Book |
| Publicado | 16 de octubre de 2015 |
| ISBN13 | 9780077157654 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 418 |
| Dimensiones | 196 × 264 × 16 mm · 706 g |
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