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Principles and Practice of Marketing
David Jobber
Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.
960 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de marzo de 2016 |
| ISBN13 | 9780077174149 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 960 |
| Dimensiones | 262 × 199 × 34 mm · 1,54 kg |
| Lengua | Inglés |
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