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Essentials of Marketing Management Greg Marshall
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Essentials of Marketing Management
Greg Marshall
Takes instructors and students into the world of marketing through real-world applications. This textbook covers various topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. It presents marketing management the way it is actually practiced in successful organizations today.
416 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de febrero de 2010 |
| ISBN13 | 9780078028786 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 416 |
| Dimensiones | 277 × 216 × 17 mm · 934 g |
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