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Strategic Management
John Pearce
Contains contemporary research in strategic management, with an emphasis on conceptual tools and skills. This book provides a straightforward treatment of strategic management with a systematic approach. It offers 30 cases with a mixture of small and large firms; start-ups and industry leaders; and global and domestically focused companies.
512 pages, Illustrations, ports.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de febrero de 2010 |
| ISBN13 | 9780078137167 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 512 |
| Dimensiones | 206 × 262 × 41 mm · 1,71 kg |
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